"The Gem, Howell's new moving picture show house located on Commercial Avenue, was opened to the public Saturday afternoon.  The house was crowded from the afternoon opening hour, two o'clock, until 11:00 p. m. at night. The Gem showhouse will give daily matinee and evening programs, open at 2 o'clock p. m.

"The Dixie Theater also showed to a full house throughout the afternoon and evening of Saturday."

"In 1929, the Gem Theatre was located at 214 South Commercial Avenue.  Howell Theatres were the owners and operators.  Walter McKinney was an operator at the Gem Theatre, with no residence address given."  (Coleman City Directory, 1929 - Hudspeth.)

Ralph Terry digital image east side - January 2003

Rambo's Hair Design, a beauty shop, has the physical address of 214 South Commercial Avenue.  This business is a part of the 216 South Commercial Avenue building.